Clean Energy Logotype
Logotype Design / 2024I conceptualized logotypes for six different businesses, then refined them down to a single logo.
The final logotype was for Fairchild & Olsen Clean Energy, forming a tree-like shape that could also be interpreted as an electric node. The accompanying typography reinforced the brand as a modern energy company, providing forward motion with the "E" character. The brand's primary forest green harkened back to the tree associations of the logo, brought alive by the secondary electric green.