Clean Energy Logotype
Logotype Design / 2024
The Ask:
Using two arbitrary names, create a logotype using only the letterforms of their initials for six different businesses, then refine down to a single logo.
The Answer:
A logotype and branding for Fairchild & Olsen Clean Energy leaning into the minimalist constraints of the project. What better way to convey clean energy than clean typography?
The final logotype.
Keychain mockup with additional brand colors.
Pin mockup.
Sticker mockup demonstrating typography and iconogrpahy.
T-shirt mockup with additional iconography.
All six logotypes, which were narrowed down to clean energy.